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Problem Statement Formulation: The first step towards building a start up
Last Date of Registration : 5th December, 2024
- Additional information
- Description of the Course
- Profile of the Instructor
- Intended Audience
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Description of the Course
While building a venture, young and aspiring entrepreneurs, who do not have experience in starting up, often build a startup in search of a problem i.e. they are focused more on the solution rather than the problem. As a result, the solution does not fit the needs of the customer and the startup fails to take off. Research clearly shows that the top reason for startups failing is ‘No Market Need” (CB Insights survey, 2018). This leaves entrepreneurs disheartened as they lose out on significant business opportunities. This workshop will introduce the participants to the Problem Statement Canvas – a tool to devise a clear and concise problem statement for the customer segment that the entrepreneurship intends to serve. The learnings from the workshop will alter the participants’ approach to new venture creation for the better. Further, the problem statement canvas tool is also useful for freelancers, professionals and researchers to identify the target customer/user and defining the problem, before proposing a solution. Therefore, the workshop will be helpful for those willing to learn an approach to problem solving in general.Profile of the Instructor
Dr. Puran Singh is an Entrepreneurship Educator, mMentor and Enabler. He currently serves as an Associate Professor (Entrepreneurship & Finance) at the School of Management at IIT Mandi, Himachal Pradesh. His research and teaching in entrepreneurship focus on new venture creation dynamics, student entrepreneurship and incubation ecosystems. He is the India Country Delegate for the Global University Entrepreneurship Students’ Spirit Survey (GUESSS) – a leading global research project focused on student entrepreneurial spirit.
Dr Puran is the Ex-Director and the founding faculty in charge of IIT Mandi Catalyst, the first technology business incubator in Himachal Pradesh which he headed during 2016 2023. He has played a pivotal role in enabling the startup ecosystem in Himachal Pradesh by powering the venture journeys of close to 400 startups. He has worked in tandem with government agencies, served on the Governing Board of the Indian STEPS and Incubators’ Association (ISBA), as a member of the CII Northern Region Committee on Startup & Entrepreneurship, and as co-convener on the CII HP Panel on Education & Startups. He has been invited to speak at several national and international events and has facilitated capacity development of students, faculty and enablers through training programs. Intended Audience
- Students aspiring to learn the science and art of starting up
- Freelancers trying to fit their offerings to different client types
- Educators that teach entrepreneurship and/or mentor students towards startups
- Early-stage entrepreneurs that are in ideation/prototyping stage.
- Incubation professionals engaged in screening applications and interviewing/mentoring startups
- Industry professionals who find startups fascinating and would like to know more
- Anyone else curious to know the correct way to approach value creation process
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