Profile of the Instructor
Joanna Seraphim is a Professor of Practice in Design Thinking at IÉSEG School of Management in Paris, France. She holds a PhD degree in Anthropology from École des Hautes Études de Sciences Sociales, Paris. After several trainings at the d.school at Stanford University in Design Thinking, Innovation & Entrepreneurship, Joanna started teaching these disciplines to students, entrepreneurs and professionals. In parallel, she is a design thinking consultant. She worked with big international companies, SMES, public and cultural institutions and startups in France, Saudi Arabia, the UAE and India.
Modules of the workshop
Session 1: Discover the Power of Design thinking.
Design thinking is a dynamic, 5-step approach to problem-solving, innovation, and idea generation. Rooted in empathy, this method encourages you to actively engage stakeholders—ensuring your solutions truly meet their needs.
Session 2: Exploring Empathy and Defining a challenge
In this session, we will explore the first 2 steps of design thinking. You’ll learn hands-on techniques to truly connect with and understand your users. Through interactive activities, you’ll uncover their real needs, perspectives, and experiences. Next, you’ll practice transforming your insights into a clear, actionable problem statement. This step helps you focus your efforts and set the stage for innovative solutions. By the end of this session, you will master ways to empathize with stakeholders and clearly define your design challenge.
Session 3: Generate creative ideas and start prototyping
In this session, you’ll explore a variety of proven techniques for idea generation. Together, we’ll brainstorm and develop innovative concepts that address your design challenge. Once you’ve chosen your best idea, you’ll dive into the world of prototyping. Discover practical methods to quickly visualize, test, and refine your solution—making it tangible and actionable. By the end of this session, you’ll know how to spark creativity, select promising ideas, and turn them into reality through effective prototyping.
Session 4: AI in the design thinking process – Stay human-centered!
In this final session, you’ll explore how cutting-edge AI tools can accelerate and enrich each stage of your design thinking journey. Learn how to harness artificial intelligence to generate insights, spark creativity, and streamline your workflow. While technology can be a powerful ally, we’ll emphasize the importance of remaining human-centered. Discover strategies to ensure you always listen to your stakeholders and keep empathy at the core of your solutions. You’ll finish the masterclass ready to blend AI-powered innovation with deep, meaningful
engagement—bringing out the best in both technology and people. Each of the sessions will be highly interactive, featuring practical exercises designed to
deepen your understanding through real experience. You’ll work on hands-on activities that encourage collaboration, creativity, and critical thinking. You may also have the opportunity to experiment with AI tools—discovering how technology can complement your skills and boost your design thinking process.
Intended audience
Students, professionals from the public and private sectors and entrepreneurs who are interested in innovation, creativity, solving problems and AI.
Certification Criteria
Certificates will only be awarded to the participants if they attend all the sessions. The recordings of the session will not be provided.
What You’ll Experience
Understand what design thinking is and why it matters
Explore how it’s transforming industries and organizations
Dive into each step of the design thinking process
Learn when and how to apply design thinking in your own challenges
Learning Outcomes
By the end of these workshops, you will be able to:
1. Clearly explain what design thinking is, and understand its value
2. Identify when and why to use design thinking for problem-solving and innovation
3. Apply all five steps of the design thinking process through hands-on experience
4. Confidently lead each phase: empathize with users, define human-centered
problems, generate creative ideas, and build prototypes
5. Integrate AI tools into your process—knowing when and how to use them to
enhance your design thinking practice
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