Description

Module 1 : Customer Centricity

In this module we will talk about how organizations need to take a customer-centric, outside-in approach to marketing. Specifically we will discuss how organizations should transition from a product centric approach towards providing solutions to meet the articulated and latent needs of their business customers. We will discuss the basics of business to business marketing including topics around customer portfolio analysis, customer decision making units, developing customer centric value propositions, and delivering on your value promises.

Module 2: Customer Centric Selling

In this module we will discuss about how you should go about identifying potential customers to whom you will pitch your ideas, how do you go about identifying the needs of the client, how do you go about pitching your unique selling proposition (USP), and how do you handle objections before persuading your customer to buy.

Session dates :

Module 1:  July 22, 2023 (Saturday)

Module 2: July 23, 2023 (Sunday)

Timings :

7 p.m. to 9 p.m. (Indian Standard Time).