- A small glimpse of the course:
This course aims to help students and professionals to discover design thinking and learn how to use it in their professional lives.
Relevance of the course:
- Design thinking is a method that is in high demand in several professional sectors, as it helps organizations to innovate in involving all the stakeholders.
- Design Thinking enables participants to become more user-centric. It will help participants to understand the stakeholders’ needs.
- Based on design thinking tools, participants will learn to solve problems and generate innovative ideas.
- Participants will discover how to draft engaging presentations to convince their audience.
Session dates :
October 14, 2023 (Saturday)
October 15, 2023 (Sunday)
07:00 p.m. to 09:00 p.m. (Indian Standard Time).
Module 1: Developing Insights & Framing the problem
After data collection, the first challenge is to know how to use correctly the data. Based on a case study, participants will learn how to visualize and organize data. The goal of this session is to categorize and analyse the data collected to develop key insights and conclusions. With these insights, participants will compose their problem statement. This problem statement will frame their design journey.
Module 2: Reframing the problem & Mapping the context
To understand the context your user is experimenting with, participants will use different design thinking tools. They will identify the stakeholders impacted by your problem statements. They will then describe and define the system that is regulating their daily life and experiences. Based on these maps, the participants will learn how to reframe their problem statements. With this session, participants will discover how to visualize and define the context of their users’ experiences. In learning how to reframe their problem statements, they will be able to get out of potential dead-ends and unlock creativity.
About the Instructor
Dr Joanna Seraphim ,
Professor of Practice in Design Thinking,
IÉSEG School of Management, Paris.
Dr. Joanna Seraphim is a Professor of Practice in Design Thinking at IÉSEG School of Management in Paris, France. She holds a Ph.D degree in Anthropology from École des Hautes Études de Sciences Sociales, Paris. After several trainings of Design Thinking, Innovation & Entrepreneurship at the d.school, Stanford University , Dr. Joanna started teaching these disciplines to students, entrepreneurs and professionals. In parallel, she is a design thinking consultant and has worked with big international companies, SMES, public & cultural institutions and startups.
Intended audience can be Students , Research Scholars, Employees and / or Managers
Certificates will be provided to all the participants after the completion of the workshop