Description of the workshop
A compelling value proposition can be the cornerstone of a successful business, distinguishing it in a crowded marketplace. This workshop will guide participants through the process of developing clear and persuasive value propositions that resonate with target audiences. Through case studies and exercises, participants will learn how to articulate the unique benefits of a product or service, and how to align these benefits with customer needs and desires, ensuring that the offerings stand out.
Profile of the Instructor
Dr. Puran Singh
Dr. Puran Singh is an entrepreneurship educator, mentor and enabler. He currently serves as an Associate Professor (Entrepreneurship & Finance) at the School of Management at IIT Mandi, Himachal Pradesh. His research and teaching in entrepreneurship focus on new venture creation dynamics, student entrepreneurship, and incubation ecosystems. He is the India Country Delegate for the Global University Entrepreneurship Students’ Spirit Survey (GUESSS) – a leading global research project focused on student entrepreneurial spirit. Dr Puran is the Ex-Director and the founding faculty in charge of IIT Mandi Catalyst, the first technology business incubator in Himachal Pradesh which he headed during 2016 – 2023. He has played a pivotal role in enabling the startup ecosystem in Himachal Pradesh by powering the venture journeys of close to 400 startups. He has worked in tandem with government agencies, served on the Governing Board of the Indian STEPS and Incubators’ Association (ISBA), as a member of the CII Northern Region Committee on Startup & Entrepreneurship, and as co-convener on the CII HP Panel on Education & Startups. He has been invited to speak at several national and international events and has facilitated capacity development of students, faculty and enablers through training programs.
Module Details
Module Name : Finding Product Fit : Crafting a Strong Value Proposition
Concepts Covered :
Jobs to be done
- Customer Pain ponits
- Product Fit
- Solution Statement
Learning Outcomes :
The participants will be able to draft and communicate the differentiated value proposition for the pain points of their target customer segment.
Intended Audience & Eligibility
Intended Audience
- Students aspiring to learn the science and art of starting up.
- Freelancers trying to fit their offerings to different client types.
- Educators that teach entrepreneurship and/or mentor students towards startups.
- Early-stage entrepreneurs that are in ideation/prototyping stage.
- Incubation professionals engaged in screening applications and interviewing/mentoring startups.
- Industry professionals who find startups fascinating and would like to know more.
- Anyone else curious to know the correct way to approach value creation process.
Eligibility :
Appreciation and interest in problem-solving in general, and entrepreneurship in specific
Certification Criteria
Attendance is Mandatory for the Certification.
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