Masterclass on Experiments in Marketing

Mode of Workshop : Online

Fee : Rs 1300+ Tax


Last day of registration: 14th September, 2023 

SKU: | Start date: 15th & 16th September, 2023 Categories: ,


The online workshop on “Experiments in Marketing” spans over two sessions, each lasting two hours, and is designed to equip you with a profound understanding of experimental principles in marketing, along with hands-on application techniques. Whether you are a marketing professional in a market research company or a Master student in marketing, this workshop will provide you with essential insights to elevate your experimentation skills.


Session 1: Principles of Experimentation in Marketing

Principles of Experimentation in Marketing dive into the fundamental concepts of experimentation in the context of marketing. In this session, you will explore the core principles of experimental design, hypothesis formulation, randomisation, and control groups. Discover how experiments serve as powerful tools to uncover causal relationships and enhance decision-making in marketing strategies. Real-world examples will be dissected to illustrate the impact of well-structured experiments on business outcomes.


Session 2: Application and Specificities for Professionals and Academics

Application and Specificities for Professionals and Academics : This session delves into the practical application of experimentation in marketing for both professionals and academics. You will be provided with a research problem and invited to design and conceptualise an experiment that aligns with academic rigor while addressing practical marketing concerns. Navigate the intricacies of experimental methodology, data analysis, and result interpretation to create impactful research and innovative market solutions.

Session dates :

Session 1:  September 15, 2023 (Friday)

Session 2: September 16, 2023 (Saturday)


Timings :

7 p.m. to 9 p.m. (Indian Standard Time).


About the Instructor

Prof. Benjamin Boeuf is the Associate Professor of Marketing at IESEG School of Management, Paris Campus, France. He holds a PhD in Marketing from the prestigious HEC Montreal Canada.
He is the Associate Editor for European Journal of Marketing and on the Editorial Review Board of Journal of International Marketing.
Prof. Boeuf has published in International Journal of Research in Marketing, Journal of Business Ethics, Journal of Business Research, Marketing letters, psychology and marketing, social sciences and medicine etc.


  • Grasp the core principles of experimental design in the marketing context.
  • Explore the significance of hypotheses, randomisation, and control groups.
  • Learn how experiments establish causal relationships for better decision-making.
  • Understand the application of experiments in market research and academic research.
  • Gain hands-on experience in designing and implementing effective experiments.
  • Analyse real-world cases to uncover the impact of experimentation on marketing

Learning Outcomes

By the end of this workshop, you will have a comprehensive understanding of the principles of marketing experimentation and the ability to apply them effectively in both professional and academic contexts. Elevate your marketing expertise and drive evidence-based decision-making by enrolling in this dynamic and interactive workshop.

Intended Audience

  • Master’s level students interested in advancing their knowledge of marketing experimentation.
  • Marketing professionals seeking to enhance their skills in utilising experiments for strategic insights.
  • Individuals considering pursuing a PhD.
  • Those who are curious, enjoy exploration and thrive on problem-solving to enhance processes.

Registration fees and Certificate

Course Fee : Rs 1300+ Tax


Certificates will be provided to all the participants who attend the workshop.


There are no reviews yet.

Be the first to review “Masterclass on Experiments in Marketing”