The online workshop on “Experiments in Marketing” spans over two sessions, each lasting two hours, and is designed to equip you with a profound understanding of experimental principles in marketing, along with hands-on application techniques. Whether you are a marketing professional in a market research company or a Master student in marketing, this workshop will provide you with essential insights to elevate your experimentation skills.
Session 1: Principles of Experimentation in Marketing
Principles of Experimentation in Marketing dive into the fundamental concepts of experimentation in the context of marketing. In this session, you will explore the core principles of experimental design, hypothesis formulation, randomisation, and control groups. Discover how experiments serve as powerful tools to uncover causal relationships and enhance decision-making in marketing strategies. Real-world examples will be dissected to illustrate the impact of well-structured experiments on business outcomes.
Session 2: Application and Specificities for Professionals and Academics
Application and Specificities for Professionals and Academics : This session delves into the practical application of experimentation in marketing for both professionals and academics. You will be provided with a research problem and invited to design and conceptualise an experiment that aligns with academic rigor while addressing practical marketing concerns. Navigate the intricacies of experimental methodology, data analysis, and result interpretation to create impactful research and innovative market solutions.
Session dates :
Session 1: September 15, 2023 (Friday)
Session 2: September 16, 2023 (Saturday)
7 p.m. to 9 p.m. (Indian Standard Time).