Masterclass on Shopper Marketing

(1 customer review)

Mode of Workshop : Online

Workshop dates:  9th, 10th and 16th March 2024 (2 hours each day)

Regular Registration:   Rs. 1300+ GST (from 3rd – 7th March,2024 )

 

10% discount on Bulk Registration (If more than five people register from the same organization)

Last day of registration: 7th March,2024

SKU: Start date: 9,10,16th March, 2024 Categories: ,

Description

A small glimpse of the course:

 

Despite the rapid growth and hype of e-commerce (online shopping), the fact is that globally around 75% of all retail sales still happen through physical stores. In India it is as high as 85%.  Shopper Marketing is a discipline of marketing that aims to ‘convert shoppers into buyers’, through in-store solutions, for the benefit of both the brand marketer and retailer. The online masterclass is designed to make participants understand and apply the fundamental principles and frameworks of Shopper Marketing.

 

Session dates :

 9th & 16th March, 2024 (Saturday)

 10th March, 2024 (Sunday)

 

Timings :

06:00 p.m. to 08:00 p.m. (Indian Standard Time).

 

About the Instructor

Anand Narasimha
Professor-Brand Marketing I Advisor to Brands I Marketing Columnist

 

Prof Anand Narasimha is a  corporate turned academician with 35+ years’ experience spanning leadership roles in Brand Marketing, Advertising, Consulting and Academics. He has rich cross-category experience having worked on brand/ projects for P&G, Nestle, Dabur, ITC, Britannia, BPL, Sony, Samsung, Hyundai and HSBC among others. He has set up India’s first Shopper Marketing Consultancy with Madison Media World. He is a Advisory Board Member at BabyChakra-The Good Glamm Group,  Academic Advisor to Jigsaw Brand Consultants and also Brand & Marketing Strategy Advisor to Raptee Energy- EV Motorcycles. His areas of teaching, consulting and corporate training include Brand Strategy, Marketing Communications, Marketing Strategy, Consumer Culture, Shopper Marketing, Creativity & Innovation.
In 2005, he was rated among the ‘Top 25 Brand Marketing Professionals in Asia-Pacific”. Prof Anand is also an active member of ‘The American Marketing Association” (AMA) and has won a host of Marketing Effectiveness awards including ‘2 Cannes Lions’ and ‘3 EFFIES’.

Prof Anand is a Adjunct Faculty at Jagdish Sheth School of Management and a faculty for Executive Programs at IIM-Bangalore and IIM-Indore. He is an Alumnus of BITS, Pilani and IIM-Calcutta.
He is a gourmet who loves cooking and travelling around the world, exploring the cuisines of different regions.

Topics Covered

Session:1 Introduction to Shopper Marketing (2 hours)

Date : 9th March, 2024

  • The context for Shopper Marketing
  • Consumers vs. Shoppers
  • What is Shopper Marketing?
  • Who needs Shopper Marketing?

 

Session: 2 Understanding How Shoppers Shop (2 hours)

Date : 10th March, 2024 (Sunday)

  • Toolkit for Studying Shoppers
  • Shopper Need States
  • Shopper Insights and Applications

Session: 3 Tools and Techniques to Influence Shoppers (2 hours)

Date : 16th March, 2024

  • Emotional Drivers of Shopping
  • Frameworks for Shopper Engagement & Conversion
  • ShopperTech: The Smart Store

Learning Outcomes

  • Appreciate the role of Shopper Marketing in ‘converting shoppers into buyers’
  • Apply tools & techniques to understand shopper behavior and insights
  • Apply frameworks & tools to influence shoppers in the store
  • Develop & plan effective Shopper Marketing programs

Intended Audience

  • Marketing, Sales and Retail Professionals:anyone working in B2C marketing and sales-Channel Sales, Retail Sales, Trade Marketing, Brand Management, CategoryManagement, Store Management Retail Research, Visual Merchandising and Retail Design.
  • Students: Undergraduate, Post-graduate or Doctoral students in Business Management, Marketing, Sales, Retailing.
  • Curious Learners: those who are curious, enjoy exploration and are passionate about
    shopping as an activity

Highlights of the Session

  • Understand the fundamental concepts of Shopper Marketing
  • Learn about how shoppers’ shop and shopper insights
  • Apply tools & techniques to influence shoppers in the store
  • Get a peek into technologies to create a ‘Smart Store’
  • Packed with real world Global and Indian examples

Registration Fee

Regular Registration: 3rd March – 7th of  March, 2024 : Rs 1300+ Tax

 

Bulk registration: 10% discount available if more than 5 register from the same organization.

1 review for Masterclass on Shopper Marketing

  1. Krishan –

    Very Insightful and informative Session

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