Mode of workshop: Online
Qualitative data uncover valuable insights to benefit companies by stimulating stakeholders to contemplate their experiences; i.e., business services interaction, customer engagement, service recovery approaches; etc. The thematic analysis is an effective way to process large amounts of data into digestible summaries. The analysis helps identify, analyze, and interpret patterns in qualitative data, allowing researchers to look for emerging common themes and develop a conceptual model for testing.
Session dates: Saturday – 6th May, 2023
Time: 4 p.m. – 6 p.m. (Paris time)
7.30 – 9.30pm (IST)
Last date of Registration: May 2nd, 2023
Profile of the Instructor(s)
Professor Chavi Fletcher-Chen
“Head of the Major of International Negotiation and Business Development in the
IÉSEG School of Management”
About the Instructor:
Professor Fletcher-Chen teaches Practical Business Negotiation, Diversity, and Cultural Management, International Relationship Management, and Communication, Research Methods courses in French Grand Ecole Master, Apprenticeship Master, and specialized masters and EMBA programs.
In her research, Professor Fletcher-Chen conducts qualitative research from interviews, case studies, and archive data. Qualitative research explores phenomena and seeks an in-depth understanding of a natural setting. The richness of qualitative research data primarily aims to explain the depth of the “how” and the “why” research questions. The use of thematic analysis makes sense of the data, contributing to the interaction process and relationship management in the business-to-business marketing field, and further proposes the conceptual model for the next stage of quantitative data analysis. The findings from the qualitative data analysis benefit the managers in verifying their intuitiveness and reflect how they can apply their managerial approach to identified circumstances. Her work has been published in international peer-review journals, such as Journal of World Business, Industrial Marketing Management, and Journal of Business & Industrial Marketing.
She is the head of the Major of International Negotiation and Business Development in the IÉSEG School of Management to develop the pedagogy of the major and conduct bachelor and master re-design to nurture future key account managers. She also serves as Guest Editor in Journal of Business & Industrial Marketing, Associate Editor In European Journal of Marketing, and chair in Industrial Marketing and Purchasing Group conference. She is also a visiting professor for negotiation training for Aarhus University (Demark) (2019-present), LIUC Università Cattaneo (Italy) (2018-present), College of Management Mahidol University (Thailand) (2013-2015), Birkbeck, University of London (UK) (2012-2013), and Marketing Research training for Birkbeck, University of London (UK) (2013) and Keele University (UK) (2016-2017).
Eligibility & Fees
Fees for the workshop:
Course Fee : Rs 236/- ( Rs 200 +18% GST)
Certificate : Certificates will be provided to ONLY those participants who attend the workshop.
After successful attending all the sessions and submitting the assignment, a certificate will be awarded to each participant.
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