Description of the workshop
This hands-on 1-day workshop is designed to help creators, entrepreneurs, and professionals plan, create, and publish high-quality social media content using AI — from idea to final post in a single day. Participants will first define their personal brand or business direction, audience, and content strategy. They will then use AI tools to generate content ideas, craft scroll- stopping hooks, and create realistic visuals for reels, carousels, and short videos. The workshop continues with AI-powered video editing, voiceovers, captions, music, and
platform optimization for Instagram, YouTube Shorts, and LinkedIn. By the end of the session, participants will have a fully created, edited, and posting-ready content pack, along with a repeatable workflow for batch creation, automation, analytics tracking, and monetization.
Profile of the Instructor
Mr. Shashwat Mookherjee is the Co-founder and CEO of IndieRise Research Labs Pvt. Ltd., a deep-tech content studio incubated at IIT Madras Research Park, aimed at revolutionizing filmmaking through AI-driven tools. A filmmaker, technologist, and creative producer, he directed the Marche Du film Cannes
featured independent film Dispersion. He is a graduate of Data Science and Applications from IIT Madras. His next film is “Portrait of Many Faces”, a documentary film on the BS Degree program at IIT Madras.
Intended Audience
a. Aspiring filmmakers and editors
b. Film and media students
c. Content creators (YouTube, digital ads, branded content)
d. Documentary filmmakers
e. Professionals from non-film backgrounds interested in visual storytelling
f. Entrepreneurs/startups working with video as a communication medium
Session Details
Session of the Workshop : 2nd May, 2026
Session 1 : 10:00 a.m. to 01:00 p.m. (IST)
Session 2 : 02:00 p.m. to 04:00 p.m. (IST)
Total Duration : 5 hours
Mode of the Workshop : Online
Fee for the Workshop
Registration fee : Rs.1180 (1000+ 18% GST)
Certification Criteria
Attending the workshop and submission of final project is mandatory for certification
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