Description of the workshop
The concept of a Minimum Viable Product (MVP) is pivotal in the lean startup approach, yet it is often misunderstood. This workshop demystifies the MVP, guiding participants through the strategies for developing and testing the MVPs with real customers. By focusing on the core functionalities that meet customer needs, participants will learn how to gather insightful feedback, iterate their products, and validate their business hypotheses in the most resource-efficient manner.
Profile of the Instructor
Dr. Puran Singh
Dr. Puran Singh is an entrepreneurship educator, mentor and enabler. He currently serves as an Associate Professor (Entrepreneurship & Finance) at the School of Management at IIT Mandi, Himachal Pradesh. His research and teaching in entrepreneurship focus on new venture creation dynamics, student entrepreneurship, and incubation ecosystems. He is the India Country Delegate for the Global University Entrepreneurship Students’ Spirit Survey (GUESSS) – a leading global research project focused on student entrepreneurial spirit. Dr Puran is the Ex-Director and the founding faculty in charge of IIT Mandi Catalyst, the first technology business incubator in Himachal Pradesh which he headed during 2016 – 2023. He has played a pivotal role in enabling the startup ecosystem in Himachal Pradesh by powering the venture journeys of close to 400 startups. He has worked in tandem with government agencies, served on the Governing Board of the Indian STEPS and Incubators’ Association (ISBA), as a member of the CII Northern Region Committee on Startup & Entrepreneurship, and as co-convener on the CII HP Panel on Education & Startups. He has been invited to speak at several national and international events and has facilitated capacity development of students, faculty and enablers through training programs.
Module Details
Module Name : Minimum Viable Product
Concepts Covered :
Understanding MVP, Purpose of MVP, Stages of product development,
Key Components of MVP – Product functionality, Product usability, Product reliability and Customer Delight.
Learning Outcomes :
The participants will be able to visualize the ideal MVP and operationalize it in their business. The frameworks will be helpful in assessing the current product development strategies deployed by startups.
Intended Audience & Eligibility
Intended Audience
- Students aspiring to learn the science and art of starting up.
- Freelancers trying to fit their offerings to different client types.
- Educators that teach entrepreneurship and/or mentor students towards startups.
- Early-stage entrepreneurs that are in ideation/prototyping stage.
- Incubation professionals engaged in screening applications and interviewing/mentoring startups.
- Industry professionals who find startups fascinating and would like to know more.
- Anyone else curious to know the correct way to approach value creation process.
Eligibility :
Appreciation and interest in problem-solving in general, and entrepreneurship in specific
Certification Criteria
Attendance is Mandatory for the Certification.
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