How to “Crisis-Proof” Brand Online Presence, Media Coverage & Social Media Buzz

₹1,199.00

Mode of Workshop : Online

Workshop dates:  8th and 9th November, 2024 

Early Bird Registration : Rs. 1199+ GST (till 30th October,2024 )

Regular Registration:   Rs. 1399+ GST (from 31st October – 6th November,2024 )

For International Participants pay using the razor pay link (USD 30 + Tax) ⇒ https://rzp.io/l/4BeEFi2

 

SKU: Start date: 8th & 9th November, 2024 Categories: ,

Description

Session 1: Fundamentals of Creating Brand Presence & Managing Positive Media Coverage

  • Introduction to Corporate Reputation Management
    –  Corporate Reputation Model
    –  Reputation Formula
  • Classic case studies regarding Brand Reputation
  • Current case studies regarding Brand Online Presence
    – Paris 2024: Canadian women’s football team
    – China 2024: Nongfu Waters case study
  • Case Discussion: Olympic Speed Skating
  • Activity – Media Role Play 1: Sports Reporters vs Corporate Sponsors
  • Reporters Mindset vs Corporate Spokesperson Mindset
  • Activity – Media Role Play 2: News Reporter vs Corporate Spokesperson (non crisis)
  • Activity – Media Role Play 3: News Reporter vs Corporate Spokesperson (crisis)
  • Day 1 Individual Reflection

Session 2: Essential Crisis Communication Strategies for Business Leaders

  • Crisis Management & Communications Theory
  • Crisis Handling Process – What to do in the first 15 minutes/ 2 hours/ 1 day
  • Activity – Who does what in a crisis?
  • Crisis Communication Guidelines
  • Holding Statement creation
  • Golden Rules of Effective Crisis Presenting
  • Activity – Individual Holding Statement Delivery (videotaped and peer assessed)
  • Activity – Holding Statement Delivery competition
  • Activity – Holding Statement creation competition (by teams)
  • Day 2 Individual Reflection & future goal-setting

About the Instructor

Dr Laurie Ann Underwood brings to this online Masterclass series more than 20 years of professional expertise in corporate marketing and communications in the US, China and France. She is the co-author of three successful business books (China CEO, China Entrepreneur, and China CEO II). A frequent business speaker as well as a seasoned marketing professor, she has spoken for Tedx Bund (Shanghai), Economist Network (Shanghai), and Conference Board. She is currently Senior Professor of Practice and Head of Marketing Management Major at IESEG School of Management (Paris).

Session Schedule

Session dates :

8th & 9th November, 2024 (Friday & Saturday)

 

Timings :

07:30 p.m. to 09:30 p.m. (Indian Standard Time).

Registration Fee

Early Bird Registration: Till 30th October, 2024 : Rs 1199+ Tax

Regular Registration: 31st October – 6th November, 2024 : Rs 1399+ Tax

For International Participants pay using the razor pay link (USD 30 + Tax) ⇒ https://rzp.io/l/4BeEFi2

Certification

Participants who attend both the sessions will receive the certificates.

Once all of the sessions have been completed, the PPTs will be shared.

The session recordings will not be provided.

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