Indian Popular Culture: Context, Methodology and Application

From: 200.00

Last date of Registration : 25th February, 2026

SKU: IIT Tirupati | Date - 28th Feb and 1st March, 2026 Categories: , ,

Description of the Workshop

This workshop will be spread across two days and will be an extension to the NPTEL course Indian Popular Culture. This workshop will be looking into the theoretical framings and underpinnings of popular culture in India and the changing and evolving dynamics of it.

Profile of the Instructors

Instructor 1- Dr. Bibhuti Mary Kachhap is an Assistant Professor in the Department of Humanities and Social Sciences, at Indian Institute of Technology Tirupati (IITT), Andhra Pradesh. Previously, she was associated with Presidency University (Bangalore), India. She obtained her BA in English from St. Xavier’s College Ranchi, MA from BHU, MPhil from ISM Dhanbad in the year 2014 and PhD from IIT (ISM) Dhanbad in 2019. She has been a resource person for various government-funded faculty development programs/seminars; MMTTP and ICSSR. She has published papers in Journals and in edited books. Bibhuti has taught courses such as; Technical English, English for Communication, Introduction to Public Speaking, Reading Indian Cinema, Cultural Studies, Advanced Literary Criticism, Introduction to Migration Studies in Literature, Proficiency in English, Communication for Effective Leadership, Academic Writing and Conflict Studies. She floated courses such as Introduction to Migration Studies in Literature, Conflict Studies, and Social Justice. As a researcher she works in the area of conflict and migration in literature. She currently has a course on NPTEL- Indian Popular Culture.

 

Instructor 2- Malavika is a Research Scholar at the Indian Institute of Technology, Tirupati under the supervision of Dr. Bibhuti Mary Kachhap. She did her MA from Central university of Kerala in English and Comparative Literature with a specialization in Postsecular Feminism, Film Studies, Gender and Sexuality Studies. She has been actively working in the emerging field of Asexuality Studies in Visual Narratives for the past three years and has an active presence in the digital spaces of LGBTQIA+. Focusing on the sexual identity and orientation of asexuality, she works on increasing the visibility of asexual communities in Indian visual narratives and lived experiences of Indian asexuals. She has been an active presence in Conferences and Workshops and has published in the area of Gender and Sexuality Studies, Film Studies and Cultural Studies. She has been awarded the PJ Devasia National Masters Dissertation Award organized by St. Berchmans’ College, Changanassery for her Masters’s Dissertation on asexuality studies. Outside the academia, she has been active and has served the role of college student editor and has been a part of the College Student’s Union.  Research: - Gender and Sexuality Studies, Cultural Studies, Film Studies.

 

Instructor 3- Prithu Halder is a Research Scholar at the Indian Institute of Technology, Tirupati under the supervision of Dr. Bibhuti Mary Kachhap. He did his MA from Jadavpur University with core papers on Modernism. His BA was from Ramakrishna Mission Residential College, Narendrapur, under the aegis of Calcutta University. He did courses on Film Studies from International Academy of Film and Media and Federation of Film Society of India. He had received two Governor Medals on Essay Writing and awarded among the top three participants in State Level Essay Competition. He has attended also attended a one-day Course, hosted by University of Oxford on Magical Realism. During his college days, he has directed plays and published with multiple media houses. He has presented papers in Conferences and Workshops and has published in the areas of Film Studies, Avant Garde, Modernity Studies, and Cultural Studies. He contributes regularly in Bengali too. A life member of IACLALS, his recent publication includes an academic paper in BioScope: South Asian Screen Studies.

Modules of the workshop

Day Module name Concepts covered Recorded videos - number of hours

Live sessions - No. of hours

Assessment Learning outcomes
1 Foundations:
Decoding Pop
Culture Texts
Core Vocabulary: For
K-pop, For K-drama,
For Folk Fusion,
Major Global
Traditions
Live sessions
(60 mins)
Identify
key formal
features (editing
rhythm, camera
work, setting,
costume,
performance
style) and match
them to their
cultural
tradition/form.
Define and use core vocabulary, identify and distinguish formal features (editing, camera work, costume, performance style)
1 The Indian
Context: Reception
and Remix
Hallyu in India:
History and
milestones
Platforms (YouTube,
Netflix, Spotify) as
key distributors.
Demographics and
psychology of the
Indian fan.
Folk Fusion as
Cultural Strategy:
Overview within
Indian popular music
and film.
Live sessions
(60 mins)
Case Studies The stakeholders will be able to do Critical Viewing, cultural mapping, Comparative Analysis
1 Understanding Comics: The Indian Variants Part A: Foundations (20 mins) — What are comics; panel, gutter, sequence, closure; visual–verbal interplay; major global traditions (US/FrancoBelgian/Manga/Indian).
Part B: Indian Context (30 mins) — Overview of Indian comics history; ACK as cultural institution; formal traits and narrative strategies. Part C: Example: Reading ACK Through Scholarship (40 mins) — How scholars have analysed ACK: postcolonial critique, nation-formation, pedagogy, gender; differences in methodology and argumentation; how to map claims and evidence. Part D: Application: How to Write a Paper on Comics (30 mins) — From idea → research question → theoretical frame → close visual analysis; demonstrating method through an example page.
Part B: Digital Media
& Identity Formation
(40 mins) — Hashtag
activism (#MeTooIndia,
#QueerDesi,
#DalitWomenFight);
Digital intimacies;
Emergence of Online
communities;
Influencer cultures and
self-sexualisation;
Algorithmic visibility
and moral governance. Part C: Emerging
Research Directions
(40 mins) —
OTT/streaming media
as queer/feminist
spaces; Caste, desire,
and representational
politics; Digital
ethnography
methodologies; Creator
Live
economies and
gendered labour; Fan
fiction, memetic
cultures, and digital
archives.
Live sessions
(120 mins)
Style Identification Exercise after the Foundations — Participants are shown 3–4 panels (ligne claire, manga, underground comix). They identify style features (line quality, colour logic, shading, panel density) and match them to traditions.

Microanalysis task — 3–5 sentence interpretation of a provided ACK panel (theme + formal element + possible research question).

Students grasp foundational comics vocabulary; situate Indian comics within global traditions; as a case study, understand how ACK has been theorised; and gain a concrete sense of how academic papers on comics are structured and argued.
2 Gender and
Sexuality in
Indian Popular
Culture:
Methods,
Digital Spaces,
and Emerging
Research
Directions
Part A: Popular
Culture Frameworks
(40 mins) —
Representation and
discourse; Visual
semiotics; Celebrity
culture and fandom;
Censorship, morality,
and pleasure politics;
Cultural production and
audience reception
Live
(120 mins)
Group analysis
of digital objects
— Instagram
reels, OTT
teasers, film
posters, and
public posts,
with short,
guided reading
of selected
digital pages.A critical
analysis of
dominant
hashtag
campaigns,
examining their
role in reshaping
digital activism
and assessing
the extent to
which these
online
mobilisations
have been
translated into
sustained offline
social and
political action.
Participants will be able
to explain key
theoretical approaches
to gender and sexuality
in Indian popular
culture; recognise
contemporary debates
in queer, feminist, and
caste-based cultural
criticism; analyse
digital platforms as
sites of activism,
identity formation, and
community building;
and critically assess the
role of algorithms,
creators, and publics in
shaping gendered and
sexual norms.
2 Part A: Scholarly
Lenses:
Understanding
Soft PowerApplication:
Building a Cultural
Analysis
From Idea to
Argument: How to
move from “I like
this to research
question Choosing
a Framework
Close Analysis
Demo: Step-by-
step breakdown of
one text.
Nation Branding,
Transcultural Flow
And Glocalization,
Gender and
Performativity,
Digital Fandom and
Affective Labor
Folk Fusion:
Postcolonial
Identity:
Reclaiming or
commodifying the folk,
Modernity vs.
Tradition:
Negotiating
authenticity in a
commercial space.
Market Logic and
Cultural Revival: Is
fusion dilution or
preservation?
Live
(120 mins)
Application

Fee Structure

Student : Rs 236 /- (200+ 18% GST )

PhD : Rs 354 /- (300 + 18% GST )

Faculty : Rs 590 /- (500 + 18% GST )

Session Details

Date of the Workshop : 28th Feb and 1st March, 2026

Mode of the Workshop : Online

Timings (IST) :

Sarurday - 10:00 am to 01:00 pm and 02:00 pm to 04:00 pm

Sunday - 10:00 am to 01:00 pm and 02:00 pm to 04:00 pm

Intended Audience

Students, PhD scholars and Faculties

 

Certification Criteria

Attendance and Assignments scores will be considered for the certification.

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