Indian Popular Culture: Context, Methodology and Application
From: ₹200.00
Last date of Registration : 25th February, 2026
- Description of the Workshop
- Profile of the Instructors
- Modules of the workshop
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Profile of the Instructors
Instructor 1- Dr. Bibhuti Mary Kachhap is an Assistant Professor in the Department of Humanities and Social Sciences, at Indian Institute of Technology Tirupati (IITT), Andhra Pradesh. Previously, she was associated with Presidency University (Bangalore), India. She obtained her BA in English from St. Xavier’s College Ranchi, MA from BHU, MPhil from ISM Dhanbad in the year 2014 and PhD from IIT (ISM) Dhanbad in 2019. She has been a resource person for various government-funded faculty development programs/seminars; MMTTP and ICSSR. She has published papers in Journals and in edited books. Bibhuti has taught courses such as; Technical English, English for Communication, Introduction to Public Speaking, Reading Indian Cinema, Cultural Studies, Advanced Literary Criticism, Introduction to Migration Studies in Literature, Proficiency in English, Communication for Effective Leadership, Academic Writing and Conflict Studies. She floated courses such as Introduction to Migration Studies in Literature, Conflict Studies, and Social Justice. As a researcher she works in the area of conflict and migration in literature. She currently has a course on NPTEL- Indian Popular Culture. Instructor 2- Malavika is a Research Scholar at the Indian Institute of Technology, Tirupati under the supervision of Dr. Bibhuti Mary Kachhap. She did her MA from Central university of Kerala in English and Comparative Literature with a specialization in Postsecular Feminism, Film Studies, Gender and Sexuality Studies. She has been actively working in the emerging field of Asexuality Studies in Visual Narratives for the past three years and has an active presence in the digital spaces of LGBTQIA+. Focusing on the sexual identity and orientation of asexuality, she works on increasing the visibility of asexual communities in Indian visual narratives and lived experiences of Indian asexuals. She has been an active presence in Conferences and Workshops and has published in the area of Gender and Sexuality Studies, Film Studies and Cultural Studies. She has been awarded the PJ Devasia National Masters Dissertation Award organized by St. Berchmans’ College, Changanassery for her Masters’s Dissertation on asexuality studies. Outside the academia, she has been active and has served the role of college student editor and has been a part of the College Student’s Union. Research: - Gender and Sexuality Studies, Cultural Studies, Film Studies. Instructor 3- Prithu Halder is a Research Scholar at the Indian Institute of Technology, Tirupati under the supervision of Dr. Bibhuti Mary Kachhap. He did his MA from Jadavpur University with core papers on Modernism. His BA was from Ramakrishna Mission Residential College, Narendrapur, under the aegis of Calcutta University. He did courses on Film Studies from International Academy of Film and Media and Federation of Film Society of India. He had received two Governor Medals on Essay Writing and awarded among the top three participants in State Level Essay Competition. He has attended also attended a one-day Course, hosted by University of Oxford on Magical Realism. During his college days, he has directed plays and published with multiple media houses. He has presented papers in Conferences and Workshops and has published in the areas of Film Studies, Avant Garde, Modernity Studies, and Cultural Studies. He contributes regularly in Bengali too. A life member of IACLALS, his recent publication includes an academic paper in BioScope: South Asian Screen Studies.Modules of the workshop
| Day | Module name | Concepts covered | Recorded videos - number of hours Live sessions - No. of hours | Assessment | Learning outcomes |
| 1 | Foundations: Decoding Pop Culture Texts | Core Vocabulary: For K-pop, For K-drama, For Folk Fusion, Major Global Traditions | Live sessions (60 mins) | Identify key formal features (editing rhythm, camera work, setting, costume, performance style) and match them to their cultural tradition/form. | Define and use core vocabulary, identify and distinguish formal features (editing, camera work, costume, performance style) |
| 1 | The Indian Context: Reception and Remix Hallyu in India: | History and milestones Platforms (YouTube, Netflix, Spotify) as key distributors. Demographics and psychology of the Indian fan. Folk Fusion as Cultural Strategy: Overview within Indian popular music and film. | Live sessions (60 mins) | Case Studies | The stakeholders will be able to do Critical Viewing, cultural mapping, Comparative Analysis |
| 1 | Understanding Comics: The Indian Variants | Part A: Foundations (20 mins) — What are comics; panel, gutter, sequence, closure; visual–verbal interplay; major global traditions (US/FrancoBelgian/Manga/Indian). Part B: Indian Context (30 mins) — Overview of Indian comics history; ACK as cultural institution; formal traits and narrative strategies. Part C: Example: Reading ACK Through Scholarship (40 mins) — How scholars have analysed ACK: postcolonial critique, nation-formation, pedagogy, gender; differences in methodology and argumentation; how to map claims and evidence. Part D: Application: How to Write a Paper on Comics (30 mins) — From idea → research question → theoretical frame → close visual analysis; demonstrating method through an example page. Part B: Digital Media & Identity Formation (40 mins) — Hashtag activism (#MeTooIndia, #QueerDesi, #DalitWomenFight); Digital intimacies; Emergence of Online communities; Influencer cultures and self-sexualisation; Algorithmic visibility and moral governance. Part C: Emerging Research Directions (40 mins) — OTT/streaming media as queer/feminist spaces; Caste, desire, and representational politics; Digital ethnography methodologies; Creator Live economies and gendered labour; Fan fiction, memetic cultures, and digital archives. | Live sessions (120 mins) | Style Identification Exercise after the Foundations — Participants are shown 3–4 panels (ligne claire, manga, underground comix). They identify style features (line quality, colour logic, shading, panel density) and match them to traditions. Microanalysis task — 3–5 sentence interpretation of a provided ACK panel (theme + formal element + possible research question). | Students grasp foundational comics vocabulary; situate Indian comics within global traditions; as a case study, understand how ACK has been theorised; and gain a concrete sense of how academic papers on comics are structured and argued. |
| 2 | Gender and Sexuality in Indian Popular Culture: Methods, Digital Spaces, and Emerging Research Directions | Part A: Popular Culture Frameworks (40 mins) — Representation and discourse; Visual semiotics; Celebrity culture and fandom; Censorship, morality, and pleasure politics; Cultural production and audience reception | Live (120 mins) | Group analysis of digital objects — Instagram reels, OTT teasers, film posters, and public posts, with short, guided reading of selected digital pages.A critical analysis of dominant hashtag campaigns, examining their role in reshaping digital activism and assessing the extent to which these online mobilisations have been translated into sustained offline social and political action. | Participants will be able to explain key theoretical approaches to gender and sexuality in Indian popular culture; recognise contemporary debates in queer, feminist, and caste-based cultural criticism; analyse digital platforms as sites of activism, identity formation, and community building; and critically assess the role of algorithms, creators, and publics in shaping gendered and sexual norms. |
| 2 | Part A: Scholarly Lenses: Understanding Soft PowerApplication: Building a Cultural Analysis From Idea to Argument: How to move from “I like this to research question Choosing a Framework Close Analysis Demo: Step-by- step breakdown of one text. | Nation Branding, Transcultural Flow And Glocalization, Gender and Performativity, Digital Fandom and Affective Labor Folk Fusion: Postcolonial Identity: Reclaiming or commodifying the folk, Modernity vs. Tradition: Negotiating authenticity in a commercial space. Market Logic and Cultural Revival: Is fusion dilution or preservation? | Live (120 mins) | Application |


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