Introduction to Practical Entrepreneurship – Strategizing

(1 customer review)

Last day of registration: 15th November, 2023


This product is currently out of stock and unavailable.

SKU: | Dates: November 18th, 2023 Categories: ,


Mode Of Workshop : Online

Session Date : 18th November, 2023

Session Timings : 10:00 a.m. – 01:00 p.m.

About the Workshop

  • Discusses the importance and methodologies of
    developing ideas and prototypes to establish workable propositions
  • Covers the concepts of Minimum Viable Product and Ultimate Desirable Product; focusses on thematic criticality; explains design thinking methodology
  • Discusses the importance of disrupting established
    product and service structures as well as processes to create new growth niches.

Profile of the Instructor

Dr. C. Bhaktavatsala Rao received his Ph.D. Degree in Industrial Management and M. Tech. Degree in Industrial Engineering from the Indian Institute of Technology Madras, Chennai. He received his B.E. Degree in Mechanical Engineering from Sri Venkateswara University, Tirupati.

Dr. C. B. Rao has over forty-nine years of diversified experience in strategic and operational leadership of large, reputed companies, including global multi-national corporations, in India. Dr. C. B. Rao’s last formal assignment was as Managing Director/Executive Chairman of Hospira Healthcare India Pvt Limited, a Pfizer Company. Dr. Rao is a prolific writer with several publications in economic and business dailies and refereed journals. Dr Rao is the founder of LeadeCrest Academy. Dr Rao has authored and published thirteen books under his LeaderCrest Banner over the last six years. 

Dr C. B. Rao serves as Ajit Singhvi Chair Professor in the Department of Management Studies, Indian Institute of Technology Madras, Chennai. He is non-executive director on the boards of companies. He also serves as adviser to global corporations.


Fees breakup for the workshop:

  • Students(UG/PG) :    236  (₹200 +18% GST)
  • Faculty : 590  (500 +18% GST)
  • Industry: 1800  (₹1000 +18% GST)

Learning Outcomes

  • Provides a detailed understanding of entrepreneurship and start-up development in
    practical terms, with relevant concepts and real-life examples
  • Provides a clear roadmap for establishing and growing a start-up through clearly defined
  • Highlights the importance of technology and innovation to develop a unique niche for a
  • Explains the management principles related to various functions and processes in an
    integrated manner
  • The interactive portions provide additional learning and development scope
  • In the overall, the programme brings out the multiple aspects of entrepreneurship and
    provides a practical pathway with relevant frameworks for start-up development

Intended Audience

  • Students from any discipline
  • Faculty engaged in teaching management and Entrepreneurship
  • Industry/ Start-up professionals.

1 review for Introduction to Practical Entrepreneurship – Strategizing

  1. Dr. Rymala Mathen

    Very good programme and very scholarly instructor

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