Masterclass on New Mantras for Brand Marketing

Mode of Workshop : Online

Workshop dates:  15th and 16th June 2024 

Early Bird Registration : Rs. 999+ GST (from 13th April – 8th June,2024 )

Regular Registration:   Rs. 1299+ GST (from 9th – 13th June,2024 )


10% discount on Bulk Registration (If more than ten people register from the same organisation)

Last day of registration: 13th June,2024

SKU: Start date: 15th & 16th June, 2024 Categories: ,


A small glimpse of the course:


We are in an eco-system of deficit and surplus.

In the ‘phygital’ world there is a deficit of trust, time, attention, and resources. There is a surplus of products, goods, services, and information.

How do brands stand out and create that all important emotional connection with consumers?

What does it take for a brand to ensure customer engagement in an over commoditized world?

Today, Brand Management is not just about managing brands, it is more about reimagining brands.


Session dates :

 15th & 16th June, 2024 (Saturday & Sunday)


Timings :

06:00 p.m. to 08:15 p.m. (Indian Standard Time).


Highlights for the Session

·        The focus will be on how Brand Marketing has evolved in today’s ‘phygital’ world.

·        The new ways of practicing Brand Marketing, as opposed to the conventional ways, will be discussed in detail with relevant examples. 

·        Each ‘new mantra’ will be followed by a class discussion on how brands are adopting these frameworks and the opportunities to incorporate them.

About the Instructor

Anand Narasimha
Professor-Brand Marketing I Advisor to Brands I Marketing Columnist


Prof Anand Narasimha is a  corporate turned academician with 35+ years’ experience spanning leadership roles in Brand Marketing, Advertising, Consulting and Academics. He has rich cross-category experience having worked on brand/ projects for P&G, Nestle, Dabur, ITC, Britannia, BPL, Sony, Samsung, Hyundai and HSBC among others. He has set up India’s first Shopper Marketing Consultancy with Madison Media World. He is a Advisory Board Member at BabyChakra-The Good Glamm Group,  Academic Advisor to Jigsaw Brand Consultants and also Brand & Marketing Strategy Advisor to Raptee Energy- EV Motorcycles. His areas of teaching, consulting and corporate training include Brand Strategy, Marketing Communications, Marketing Strategy, Consumer Culture, Shopper Marketing, Creativity & Innovation.
In 2005, he was rated among the ‘Top 25 Brand Marketing Professionals in Asia-Pacific”. Prof Anand is also an active member of ‘The American Marketing Association” (AMA) and has won a host of Marketing Effectiveness awards including ‘2 Cannes Lions’ and ‘3 EFFIES’.

Prof Anand is a Adjunct Faculty at Jagdish Sheth School of Management and a faculty for Executive Programs at IIM-Bangalore and IIM-Indore. He is an Alumnus of BITS, Pilani and IIM-Calcutta.
He is a gourmet who loves cooking and travelling around the world, exploring the cuisines of different regions.

Topics Covered



Date : 15th June, 2024


Setting the Context

Brand Marketing = Creativity + Data + Technology; The importance of creativity; Growing commodification; Attention Economy to Attraction Economy; Return on Ideas, Marketing redefined

Mantra 1: From Selling to Storytelling

How to engage, entertain, involve, and inspire your consumers

Mantra 2: From POD to POV

How to create Brand Resonance

Mantra 3: From Information to Experience

How to design ‘Acts’, not just ‘Ads’


Session: 2


Date : 16th June, 2024 (Sunday)


Mantra 4: From Repetition to Surprise

How to keep innovating and not become predictable

Mantra 5: From One Way to Interactive

How to leverage Content, Conversation, Co-creation, and Community

Brand Marketing Checklist

How to make your brand rich, famous and loved

Learning Outcomes

Understanding the contemporary frameworks for Brand Marketing and their application in managing brands in today’s context

Intended Audience

Working Professionals:

Marketing, Brand Management, Advertising, Digital Marketing and Brand Communications



Undergraduate, Postgraduate, or Doctoral students in Business Management, Marketing, Brand Management, Advertising, Digital Marketing and Brand Communications.

Registration Fee

Early Bird Registration: 13th April – 8th June, 2024 Rs 999+ Tax


Regular Registration: 9th June – 13th June, 2024 Rs 1299+ Tax


Bulk registration10% discount available if more than 5 register from the same organization.


Participants who attend all the sessions will receive the certificates.

Once all of the sessions have been completed, the PPTs will be shared.

The session recordings will not be provided.


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