AI & Entrepreneurship: Building a Successful AI-First Product Company

Last day of registration: 12th July, 2024

SKU: 31st July - 10th August, 2024 Categories: ,

Description of the Course

This course delves into the exciting world of building product-driven companies with AI as the core technology. Through lectures, discussions, pre-read study materials students will explore the entire product lifecycle, from ideation and market validation to product development, marketing, and scaling. With guidance from our faculty and insights from our network of start-up founders, product leaders, and financiers, students will develop an entrepreneurial mindset and hone the skills they need to build a new venture with potential for growth and funding.

Profile of the Instructor

Mr Lakshmi Shankar is the former VP of Product Strategy for Google Search and was part of the Google wide AI task force responsible for the response efforts to OpenAI’s ChatGPT and Microsoft’s New Bing, and was the Product lead for the launch of Search Generative Experience, Google first AI offering at I/O 2023. Lakshmi is an engineer and product leader with 20+ years of experience in the technology/ consumer-internet space and has patents, developed products, scaled diverse teams, and built businesses that have created a global impact. He is a graduate of Software Engineering from Imperial College London and a Sloan Fellow from Stanford Graduate School of Business. Lakshmi is passionate about disruptive technologies that have a positive impact on society, and is also a speaker, lecturer, and an investor in this space.

Course Objectives

  • Identify and validate market opportunities.
  • Build the product and company.
  • Develop the business model and go-to-market plan.
  • Learn how to secure funding and navigate fundraising.
  • Address ethical considerations in building AI products.

Topics Covered

Part I: Identifying and Developing the Opportunity

Lecture 1: Introduction to AI-First Products
Lecture 2: Market Validation and Opportunity Assessment
Lecture 3: Identifying and Validating Product Ideas

Part II: Building the Product and Company

Lecture 4: Developing the Product

Part III: Growing the Business

Lecture 5: Monetization and Go-To-Market
Lecture 6: Selling and Growing Market Share

Part IV: Financing

Lecture 7: Fundraising I – Founder Considerations
Lecture 8: Fundraising II – Investor Considerations

Part V: Scaling Considerations

Lecture 9: Scaling & Exits
Lecture 10: Responsible AI, Legal and Regulatory Considerations
Lecture 11 (Bonus): Lessons Learned in Building Startups

Part VI: Capstone Project

Session Details

Mode of Workshop : In – Person at IIT Madras

Date of the Session : 31st July – 10th August, 2024

Timings :

02:00 – 06:00 p.m. – On all Weekdays

10:00 a.m. – 06:00 p.m. – On Saturdays

Fees for the Workshop

Fees :

IITM Students : Free

Students : Rs 5900 (Rs 5000 + 18% GST)

Faculty : Rs 17700 (Rs 15000 + 18% GST)

Industry : Rs 29500 (Rs 25000 + 18% GST)

Certification Criteria

  • Attendance, Class participation and discussions (50%)
  • Capstone project: Develop a pitch deck and business plan (50%)


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