Design Thinking – A Primer

(3 customer reviews)


Prof. Ashwin Mahalingam

Prof. Bala Ramadurai

IIT Madras

*Additional GST and optional Exam fee are applicable.

SKU: IIT Madras Category:


Design thinking is a systematic method of solving problems. This method is unique that it starts and ends with humans. The design thinkers start by observing, interviewing or just plain experiencing a situation. Then, they proceed to improve the situation of the humans by solving problems for them.




Many industries and institute recognize the need for design thinking – e.g., ICT, manufacturing, sales, marketing


Dr. Ashwin Mahalingam joined the faculty in the Building Technology and Construction Management division of the Civil engineering department at IIT-Madras in 2006. Ashwin received his B.Tech in Civil engineering from IIT-Madras and then proceeded to Stanford University for a Masters in Construction Engineering and Management. He then helped start up an internet based company in the USA called All Star Fleet, aimed at providing asset management services for construction companies. Following this he returned to Stanford University to pursue a PhD in the area of Infrastructure Project Management. Ashwin’s research interests are in the areas of Public Private Partnerships (PPP) in Infrastructure, the management and governance of large engineering projects and the use of digital technologies in construction. Ashwin’s current research focuses on institutional strengthening and post-award governance of PPP projects in India. Ashwin is also a co-founder of Okapi Advisory Services Pvt. Ltd and serves as a Director on the Board.

Dr. Bala Ramadurai is an independent innovation consultant and professor. He has 3 patents to his credit and 10+ publications in international research journals. He co-founded TRIZ Innovation India ( and is an Adjunct Professor at Symbiosis Institute of Business Management, India.He has a PhD from Arizona State University, USA, and a B.Tech from IIT Madras, India.

Additional information


IIT Madras

Total hours


Certification Process

1. Join the course
Learners may pay the applicable fees and enrol to a course on offer in the portal and get access to all of its contents including assignments. Validity of enrolment, which includes access to the videos and other learning material and attempting the assignments, will be mentioned on the course. Learner has to complete the assignments and get the minimum required marks to be eligible for the certification exam within this period.

COURSE ENROLMENT FEE: The Fee for Enrolment is Rs. 1000 + GST

2. Watch Videos+Submit Assignments
After enrolling, learners can watch lectures and learn and follow it up with attempting/answering the assignments given.

3. Get qualified to register for exams
A learner can earn a certificate in the self paced course only by appearing for the online remote proctored exam and to register for this, the learner should get minimum required marks in the assignments as given below:

Assignment score = Score more than 50% in at least 3/4 assignments.
Exam score = 50% of the proctored certification exam score out of 100
Only the e-certificate will be made available. Hard copies will not be dispatched.”

4. Register for exams
The certification exam is conducted online with remote proctoring. Once a learner has become eligible to register for the certification exam, they can choose a slot convenient to them from what is available and pay the exam fee. Schedule of available slot dates/timings for these remote-proctored online examinations will be published and made available to the learners.

EXAM FEE: The remote proctoring exam is optional for a fee of Rs.1500 + GST. An additional fee of Rs.1500 will apply for a non-standard time slot.

5. Results and Certification
After the exam, based on the certification criteria of the course, results will be declared and learners will be notified of the same. A link to download the e-certificate will be shared with learners who pass the certification exam.


Course Details

Week 1 : Introduction to Design Thinking
Week 2 : Empathize Phase: Customer Journey Mapping
Week 3 : Analyze Phase: 5-Whys and How might we…
Week 4 : Solve Phase: Ideation: Free Brainstorming & Make/Test Phase: Prototype



  1. Karmic Design Thinking by Prof. Bala Ramadurai, available at Amazon (paperback), Amazon (e-book),


  1. Design: Creation of Artifacts in Society by Prof. Karl Ulrich, U. Penn
  2. Change by Design by Tim Brown.

3 reviews for Design Thinking – A Primer


    GREAT LEARNING EXPERIENCE. ONE CAN LEARN HOW TO APPROACH TO SOLVE REAL TIME ISSUES USING DESIGN THINKING APPROACH. Prof. BALA will interact even if you keep calm, He will create enthusiasm and develop your skill. Working as a Team one will identify the various ways to approach closer to the solution.

  2. vinay tiwari

    wonderfully designed and explained by Mr Bala sir..This course helped me a lot. Thank you! Bala sir & Nptel team, for your effort and dedication for creating these wonderful courses.

  3. KUMARI SONALI SINGH (verified owner)

    Great learning! After data science course I’ve seen Dr. Bala Ramadurai sir in this course. Inspired by his way of teaching and energy. This course helped me in the way of thinking and in implementing my ideas overall perspective of approach. Thank u!

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