This course provides a detailed overview of entrepreneurship as the foundation of business growth and value creation in the national economy. It provides multiple constructs for entrepreneurs to be successful, and pathways for their companies to achieve sustainable growth. Each week/module of the course will cover one specific theme/topic with conceptual perspectives as well as practical examples.
Upon successful completion of the course, the student will gain an expansive and deep appreciation of entrepreneurship, and its pivotal role in the economy. The student or aspiring entrepreneur will be able to approach entrepreneurship with clarity and focus, and an enhanced understanding of the key success factors as well as possible risks and potential mitigation strategies. A practising entrepreneur is likely to be able to navigate the opportunities and challenges of entrepreneurship more effectively with the additional insights available.
INTENDED AUDIENCE
Newly graduating UG and PG students, including MBA students; employed professionals seeking to set up their own enterprises; entrepreneurs and start-up founders seeking additional perspectives.
PREREQUISITES
No special pre-requisites except that the participants must be preferably in the Third or Fourth Year of UG.
INDUSTRY SUPPORT
Start-ups may give weightage to this course
ABOUT THE INSTRUCTOR
Dr. C. Bhaktavatsala Rao received his Ph.D. Degree in Industrial Management and M. Tech. Degree in Industrial Engineering from the Indian Institute of Technology Madras, Chennai. He received his B.E. Degree in Mechanical Engineering from Sri Venkateswara University, Tirupati.
Dr. C. B. Rao has over forty-four years of diversified experience in strategic and operational leadership of large reputed companies, including global multi-national corporations, in India. Dr. Rao is a prolific writer with over one hundred and thirty publications in economic and business dailies and refereed journals. He has authored and published seven books under his LeaderCrest banner over the last thirty-six months.
Dr. C. B. Rao is currently Dr. Ajit Singhvi Chair Professor in the Department of Management Studies at the Indian Institute of Technology Madras, Chennai. Dr. Rao also supports select global and Indian corporations as Senior Advisor.
Additional information
Institute
IIT Madras
Total hours
30
Certification Process
1. Join the course
Learners may pay the applicable fees and enrol to a course on offer in the portal and get access to all of its contents including assignments. Validity of enrolment, which includes access to the videos and other learning material and attempting the assignments, will be mentioned on the course. Learner has to complete the assignments and get the minimum required marks to be eligible for the certification exam within this period.
COURSE ENROLMENT FEE: The Fee for Enrolment is Rs. 3000 + GST
2. Watch Videos+Submit Assignments
After enrolling, learners can watch lectures and learn and follow it up with attempting/answering the assignments given.
3. Get qualified to register for exams
A learner can earn a certificate in the self paced course only by appearing for the online remote proctored exam and to register for this, the learner should get minimum required marks in the assignments as given below:
CRITERIA TO GET A CERTIFICATE
Assignment score = Score more than 50% in at least 9/12 assignments.
Exam score = 50% of the proctored certification exam score out of 100
Only the e-certificate will be made available. Hard copies will not be dispatched.”
4. Register for exams
The certification exam is conducted online with remote proctoring. Once a learner has become eligible to register for the certification exam, they can choose a slot convenient to them from what is available and pay the exam fee. Schedule of available slot dates/timings for these remote-proctored online examinations will be published and made available to the learners.
EXAM FEE: The remote proctoring exam is optional for a fee of Rs.1500 + GST. An additional fee of Rs.1500 will apply for a non-standard time slot.
5. Results and Certification
After the exam, based on the certification criteria of the course, results will be declared and learners will be notified of the same. A link to download the e-certificate will be shared with learners who pass the certification exam.
CERTIFICATE TEMPLATE
Course Details
The course structure and content covers, over a period of 12 weeks, the following 15 modules.
Module 1: Entrepreneurial Journey Module 2: Entrepreneurial Discovery Module 3: Ideation and Prototyping Module 4: Testing, Validation and Commercialisation Module 5: Disruption as a Success Driver Module 6: Technological Innovation and Entrepreneurship – 1 Module 7: Technological Innovation and Entrepreneurship – 2 Module 8: Raising Financial Resources Module 9: Education and Entrepreneurship Module 10: Beyond Founders and Founder-Families Module 11: India as a Start-up Nation Module 12: National Entrepreneurial Culture Module 13: Entrepreneurial Thermodynamics Module 14: Entrepreneurship and Employment Module 15: Start-up Case Studies
BOOKS AND REFERENCES:
Zero to One: Notes on Startups, or How the Build the Future by Peter Thiel
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
India as Global Start-up Hub: Mission with Passion by C B Rao
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance
Steve Jobs by Walter Isaacson
Innovation and Entrepreneurship: Practice and Principles by Peter F Drucker
The Innovator’s Solution: Creating and Sustaining Successful Growth by Clayton M Christensen
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