Innovation, Business Models and Entrepreneurship


Prof. Vinay Sharma

Prof. Rajat Agrawal

IIT Roorkee

*Additional GST and optional Exam fee are applicable.

SKU: IIT Roorkee Category:


The course titled “Innovation, Business Models and Entrepreneurship“, is designed to give an in-depth understanding on various aspects of innovation, creativity, evolving business models, incubation and entrepreneurship. The course also includes sessions on blue ocean strategy and technology incubation which are proving as game changer in today’s competitive scenario. Course also deals with role of IPR and IP management in innovation management. The course is a blend of theory and practice therefore this course does not require any prerequisite and will be useful to understand innovation and its applications in different spheres of development and growth.


Students of M.B.A., M.Tech, M.Des.,Students interested in Entrepreneurship,Working Professionals who want to use innovation as a strategic tool.


(1) All leading companies in area of R & D, technology and business incubators, start-ups, innovation Management,
(2) Course is also suitable to SMEs as some of the modules are designed keeping SMEs needs in mind.


Vinay Sharma is a Professor with the Department of Management Studies and a Joint Professor with Department of Design at Indian Institute of Technology (IIT) Roorkee, a 175 Years globally known Institution. He has around 28 years of Experience, in the areas of Marketing, Integrated Marketing Communication, Product and Brand Management, Innovation and Design Thinking, Business Opportunity Development, Market Development, Brand Development; IT enabled Services, Spiritual Orientation for Market Prosperity Development, Forest Bio residue-based Energy and Teaching for past Twenty years.
His book publications include ‘Masters Speak on Management Education’ in India, published by Bloomsbury India, Stop Predicting – Revisit Life Lessons from Covid 19 published by Bloomsbury and released Globally and a book called
‘ Affordability for the Poor and Profitability for the Provider’ wherein he has designed and proposed a specialized model acknowledged at various platforms.
He has guided 12 PhDs, and a Post-Doctoral Research and 8 PhDs are being pursued. He has considerable experience of working with various organizations in the fields of Media, Information Technology and Social Development along with having worked with one of the largest read newspapers.
Vinay Sharma has been teaching Marketing, Strategy and the allied subjects, at various prestigious institutions. He has contributed an Appendix on Rural Marketing in the 13th edition of Philip Kotler’s Principles of Marketing.
He has published and presented around 85 papers, Chaired sessions at National and International platforms, developed and published 16 case studies based on primary research and has conducted more than 100 workshops, seminars, FDPs and MDPs also for CEOs and MDs along with senior executives. He is a member of the Editorial Board of several prestigious journals and is also the member of academic and advisory councils and Board of Management of prestigious institutions and bodies. He has also been a working group member of Ganga River Basin Environment Management Plan, a Pan IIT project.
One of his joint courses on NPTEL titled “Innovation, Business Models and Entrepreneurship” has run for several years with around 30,000 registrations in totality and 2 other courses one Integrated Marketing Communication and the other Product and Brand Management have also been received well with a substantial number of students.

Dr. Rajat Agrawal is a Professor at Department of Management Studies, Indian Institute of Technology Roorkee, Roorkee. He is Associate Dean for Innovation and Incubation, IPR Chair Professor of DPIIT, Govt of India at IIT Roorkee. He is a joint Faculty member at Department of Design, IIT Roorkee.

He is a recipient of Ram Kumar Award for Teaching and Research at IIT Roorkee.  He conceptualized and initiated a two year full time Masters in Innovation Management at IIT Roorkee.  He has some very popular MOOCs at NPTEL which are regularly rerunning and also having courses on different Edtech platforms.

He is Associate faculty member at Center of Excellence for Disaster Mitigation and Management and  at Center of Excellence for Transportation Management, IIT Roorkee. He initiated the process of establishing the Design Innovation Centre at IIT Roorkee and presently Co-PI and Co-coordinator of the Centre. Dr. Rajat was a visiting fellow to Copenhagen Business School, Copenhagen, Denmark. He was awarded ICCR Chair at Indonesia in year 2016-17. His area of interest is Production and Operations Management including Supply Chain Management, Manufacturing Strategy and World Class Manufacturing.

He has guided 19 Ph D thesis in these areas and currently 12 students are working under his guidance. He has completed 12 research/consultancy projects of National and International importance. Three projects worth over Rs2.5 Cr are in progress.He has more than 120 research papers in refereed journals and more than 25 research papers in refereed conference proceedings. He has authored one book published by Bloomsbury and book chapters in 8 books. He organized First PANIIT International Management Conference in year 2018.

Additional information



Total hours


Certification Process

1. Join the course
Learners may pay the applicable fees and enrol to a course on offer in the portal and get access to all of its contents including assignments. Validity of enrolment, which includes access to the videos and other learning material and attempting the assignments, will be mentioned on the course. Learner has to complete the assignments and get the minimum required marks to be eligible for the certification exam within this period.

COURSE ENROLMENT FEE: The Fee for Enrolment is Rs. 2000 + GST

2. Watch Videos+Submit Assignments
After enrolling, learners can watch lectures and learn and follow it up with attempting/answering the assignments given.

3. Get qualified to register for exams
A learner can earn a certificate in the self paced course only by appearing for the online remote proctored exam and to register for this, the learner should get minimum required marks in the assignments as given below:

Assignment score = Score more than 50% in at least 6/8 assignments.
Exam score = 50% of the proctored certification exam score out of 100
Only the e-certificate will be made available. Hard copies will not be dispatched.”

4. Register for exams
The certification exam is conducted online with remote proctoring. Once a learner has become eligible to register for the certification exam, they can choose a slot convenient to them from what is available and pay the exam fee. Schedule of available slot dates/timings for these remote-proctored online examinations will be published and made available to the learners.

EXAM FEE: The remote proctoring exam is optional for a fee of Rs.1500 + GST. An additional fee of Rs.1500 will apply for a non-standard time slot.

5. Results and Certification
After the exam, based on the certification criteria of the course, results will be declared and learners will be notified of the same. A link to download the e-certificate will be shared with learners who pass the certification exam.


Course Details

Week 1:  Analyzing the Current Business Scenario, Innovation and Creativity- An Introduction, Innovation in Current Environment, Types of Innovation, School of Innovation.
Week 2:  Challenges of Innovation, Steps of Innovation Management, Idea Management System, Divergent V/s Convergent Thinking, Design Thinking and Entrepreneurship
Week 3:  Experimentation in Innovation Management, Idea Championship, Participation for Innovation, Co-creation for Innovation, Proto typing to Incubation.
Week 4:  What is a Business Model, Who is an Entrepreneur, Social Entrepreneurship, Blue Ocean Strategy-I, Blue Ocean Strategy-II
Week 5:  Marketing of Innovation, Technology Innovation Process, Technological Innovation Management Planning, Technological Innovation Management Strategies, Technology Forecasting.
Week 6:  Sustainability Innovation and Entrepreneurship, Innovation Sustainable Conditions, Innovation: Context and Pattern, SME’S strategic involvement in sustainable development, Exploration of business models for material efficiency services
Week 7:  Management of Innovation, creation of IPR , Management of Innovation, creation of IPR, Types of IPR, Patents and Copyrights, Patents in India
Week 8:  Business Models and value proposition, Business Model Failure: Reasons and Remedies, Incubators: Business Vs Technology, Managing Investors for Innovation, Future markets and Innovation needs for India.

Books and References

  1. 8 Steps To Innovation : Going From Jugaad To Excellence- Book by Rishikesha T. Krishnan and Vinay Dabholkar
  2. Innovation and Entrepreneurship Book by Peter Drucker
  3. HBS series on Innovation and Entrepreneurship


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