Strategic Communication for Sustainable Development


Prof. Aradhna Malik

IIT Kharagpur

*Additional GST and optional Exam fee are applicable.

SKU: IIT Kharagpur Category:



This course aims to provide basic formal training to budding professionals, social workers, and students in the role of strategic communication in sustainable development.
Course Goals:
1. To help the students understand the role of communication in sustainable development
2. To help students use strategic communication to solve problems of sustainable development


Elective, UG/ PG in Management/ Social Welfare.


All major corporate houses for training in Corporate Social Responsibility/ Management of their in house foundations etc.


Prof.Aradhna Malik earned her Masters in Child Development from Panjab University, Chandigarh, India and PhD from University of Denver, USA. She has been serving Indian Institute of Technology Kharagpur as faculty in the School of Management since 2008. Aradhna teaches intercultural communication, business ethics and organizational behavior to Undergraduate, Masters and Doctoral level students. Her research and academic interests include, ageing, orality, human technology interaction, intercultural communication, communication disorders, management of public health and neuro linguistic programming (NLP).

Additional information



Total hours


Certification Process

1. Join the course
Learners may pay the applicable fees and enrol to a course on offer in the portal and get access to all of its contents including assignments. Validity of enrolment, which includes access to the videos and other learning material and attempting the assignments, will be mentioned on the course. Learner has to complete the assignments and get the minimum required marks to be eligible for the certification exam within this period.

COURSE ENROLMENT FEE: The Fee for Enrolment is Rs. 1000 + GST

2. Watch Videos+Submit Assignments
After enrolling, learners can watch lectures and learn and follow it up with attempting/answering the assignments given.

3. Get qualified to register for exams
A learner can earn a certificate in the self paced course only by appearing for the online remote proctored exam and to register for this, the learner should get minimum required marks in the assignments as given below:

Assignment score = Score more than 50% in at least 3/4 assignments.
Exam score = 50% of the proctored certification exam score out of 100
Only the e-certificate will be made available. Hard copies will not be dispatched.”

4. Register for exams
The certification exam is conducted online with remote proctoring. Once a learner has become eligible to register for the certification exam, they can choose a slot convenient to them from what is available and pay the exam fee. Schedule of available slot dates/timings for these remote-proctored online examinations will be published and made available to the learners.

EXAM FEE: The remote proctoring exam is optional for a fee of Rs.1500 + GST. An additional fee of Rs.1500 will apply for a non-standard time slot.

5. Results and Certification
After the exam, based on the certification criteria of the course, results will be declared and learners will be notified of the same. A link to download the e-certificate will be shared with learners who pass the certification exam.


Course Details

Week 1:
  • Introduction to sustainability communication (30 minutes)&
  • Why is communication important for sustainable development (30 minutes)
  • Approaches to sustainability communication (1 hr)
Week 2:
  • Sociological & psychological perspectives of sustainability communication
  • Sustainability communication: A systemic-constructivist perspective
  • Strategies for sustainable development
  • What is strategic communication?
  • How is strategic communication related to sustainable development?
Week 3:
  • Steps of strategic communication for sustainable development
Week 4:
  • Applications of strategic communication in sustainable development
  • Best practices in strategic communication in sustainable development


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